Product
Calculator + App UX
- Modernised calculator tied to the core data layer
- Updated UI with guided flows and error-proof inputs
- Customer login and profile within the app
- Training videos available in-app for quick learning
Case Study — Automotive Brand (Counteract)
From Utility to Revenue
From “UI refresh” quote to a working platform the team can run
Client at a Glance
- Industry: Aftermarket Autoparts Consumer Brand
- Regions: North America, South America, Europe
- Initial ask: Revamp the existing app’s UI
- Go-to-market: No DTC — selling through retail vendors and tire shops
The Starting Point (Before)
- A product calculator tied to a backend data table
- External links for next steps (users leaving the experience)
- Older, utility UI/UX that didn’t guide users or support team-led updates
Image slot — Before
What We Built (Beyond a Mobile App)
Pending subtitle placeholder
Admin Portal
Business-Run Admin
- Update in-app content (copy, sections, media)
- Manage marketing banners in real time with URL targets
- See clicks/visits by region to learn what works
- Upload and organise training/product videos
- Multi-language control: English, French, Spanish
Loyalty
Digital, Audited Rewards
- CSV batches of QR codes for large-scale campaigns
- Print partner → warehouse → box insert workflow
- Customers claim points in-app; rewards gallery
- Admin reviews claims with approve/decline + fulfilment
- Full audit trail for claims and actions
B2B
Intake & Lead Routing
- Distributor/dealer intake forms inside the app
- Leads route directly to sales—no manual forwarding
Support
Live Chat
- Real-time in-app chat handled by the team
- Mobile today; desktop site next
Web Parity
Same Account, Any Device
- Users manage points on desktop or mobile
- Single account and rewards across platforms
How It Works Day-to-Day
- Marketing swaps banners/links, schedules content, and sees regional engagement
- Operations monitors claims, approvals, and fulfilment status with a traceable log
- Sales receives B2B leads with the context needed to act
- Support handles real-time chat; fewer paper loops and fewer outbound clicks
Callout: The team is not tied to a developer to make updates.
Image slot — Ops snapshots
Our Approach (Measurable, Low-Risk)
- Discover — users, flows, constraints
- Design — prototypes, content map, system patterns
- Build — small slices, tested with real data paths
- Integrate — data flows, admin controls, observability
- Launch — readiness, monitoring, team playbooks
- Evolve — metrics → roadmap, continuous refinement
Image — Results
What Changed for the Business
- Control: Non-technical team updates content, languages, banners, videos
- Clarity: Loyalty is fully digital with an audit trail
- Momentum: B2B leads reach sales without manual forwarding
- Focus: Users stay in-experience; fewer clicks out to external pages
Public milestone noted by the brand: 10,000+ app users (from their Linkedin post).
Work With Us
If your app or portal looks like the “before,”
we can map a practical plan
that uses what you already have.