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Case Study: Counteract — From Utility to Revenue | Envision360
Case study

Counteract — from utility to revenue

Client: Aftermarket autoparts consumer brand. We turned a basic calculator into a platform the team can run—loyalty, B2B intake, admin control, and live support.

Client at a glance

  • Industry: aftermarket autoparts consumer brand
  • Regions: North America, South America, Europe
  • Go-to-market: retail vendors & tire shops (no DTC)
  • Initial ask: “UI refresh” of an existing calculator app
Brand and product overview visual

Starting point

Useful but limited experience that pushed users out of the flow and required dev help for simple updates.

  • Calculator tied to a backend data table
  • External links for next steps (users left the experience)
  • Utility UI—no guidance, errors, or admin controls
Before: calculator screen and outbound links
Our solution

A platform the business can run.

Calculator + UX

Modernized calculator tied to the core data layer with guided flows.

  • Error-proof inputs
  • Customer login & profile
  • In-app training videos

Admin control

Non-technical updates to content, sections, and media.

  • Manage marketing banners + URLs
  • Clicks/visits by region
  • Multi-language: EN/FR/ES

Loyalty with audit

Digital rewards with full traceability.

  • QR batch generation (CSV)
  • Claim, approve/decline, fulfill
  • End-to-end audit trail

B2B intake

Distributor/dealer forms inside the app.

  • Direct routing to sales
  • No manual forwarding

Live support

Real-time in-app chat handled by the team.

  • Mobile today
  • Desktop site next

Web parity

Same account and points on desktop or mobile.

  • Unified identity
  • Consistent rewards
Day to day

How it runs.

  • Marketing swaps banners, schedules content, sees regional engagement
  • Ops monitors claims & fulfillment with a traceable log
  • Sales receives B2B leads with the context to act
  • Support handles live chat—fewer paper loops, fewer outbound clicks

Callout: The team isn’t waiting on dev tickets for routine changes.

Operations metrics, banners, and support snapshots
Approach

Measurable, low-risk.

  • Discover — users, flows, constraints
  • Design — prototypes, content map, system patterns
  • Build — small slices, tested with real data paths
  • Integrate — data flows, admin controls, observability
  • Launch — readiness, monitoring, team playbooks
  • Evolve — metrics → roadmap, continuous refinement
Impact

What changed for the business.

  • ControlMarketing & ops update content without dev
  • ClarityLoyalty fully digital with an audit trail
  • MomentumB2B leads route straight to sales
  • FocusUsers stay in-experience, fewer outbound clicks

Public milestone noted by the brand: 10,000+ app users (from their LinkedIn post).

Roadmap

What is next.

  • Desktop parity for live chat and admin analytics
  • Deeper dealer CRM integrations for lead lifecycle
  • Expanded rewards catalog & localized content packs
Schedule a call or contact us to plan your product platform rollout.