Why accuracy matters (and what retailers actually see)
OOS = lost sales. CPG/retail studies have shown on-shelf out-of-stocks around 8% on average—higher during promos—driving walkouts and substitutions. [1]
“Phantom inventory” is a primary driver. Items exist in systems but not on the shelf, which accounts for the majority of OOS in many stores. [2]
The distortion is expensive. Industry analyses peg combined OOS/overstock “inventory distortion” at hundreds of billions annually across North America when you include lost sales, markdowns, and labor churn. [3]
Accuracy is fixable. Where retailers have adopted better identification and more frequent counts (e.g., RFID in apparel), inventory accuracy commonly rises toward 95–99%, which directly improves availability and BOPIS reliability. [4]
Treat inventory as a data pipeline problem: more frequent, lighter-weight observations; deterministic reconciliation; nightly write-backs.
The common drift pattern (what we see in stores)
- Counts live in three systems (POS, e-comm, WMS) with different clocks.
- Cycle counts are infrequent or manual; backroom isn’t scanned at the same cadence as the floor.
- Transfers/returns/BOPIS picks don’t write back uniformly, so deltas accumulate.
- Associates stop trusting on-hand, over-order, or spend hours recounting.
- Customers see “available” items cancelled at pickup → trust drops; they don’t retry.
A practical fix (no rip-and-replace)
1) Mobile cycle count (front-end only)
What it is: A lightweight, store-friendly web/mobile app that scans shelf and backroom by zone/SKU, surfaces the system on-hand, and lets associates confirm or correct in seconds.
How it helps: Raises observation frequency without adding complex hardware.
Nice-to-have: Plug in RFID where you already have tags (e.g., apparel) to sweep zones 10–20× faster, but don’t make RFID a blocker. Accuracy gains into the mid-90s are common where tagging exists. [5]
2) Reconciliation engine (rules, not magic)
Inputs: POS sales, WMS receipts/transfers, e-comm reservations, returns, and the fresh store observations above.
Rules:
- Pick a system of record per SKU class (e.g., WMS for A-SKUs with high velocity; POS adjustments for slow movers).
- Confidence scoring per SKU/store: more recent scans + consistent sells = higher trust.
- Exceptions: auto-open tickets for variances over X units or Y% and route to the right role (dept lead, backroom).
Output: A “truth set” (on-hand + confidence + reason codes) ready to write back.
3) Event hooks (close the loop in real time)
When things move, counts move: BOPIS reservation / pick complete / short pick; transfer depart/arrive; return to stock.
Write-back strategy: Post deltas to a small inventory adjustments API (or SFTP batch) so your systems stay aligned.
4) Nightly sync (make it stick)
Push the reconciled truth set back to POS/e-comm each night with on-hand, effective timestamp, confidence, and reason codes. E-comm gets “promise-safe” quantities; POS flags low-confidence SKUs.
What to measure (and the targets to beat)
- On-hand accuracy: Aim ≥95% for A-SKUs; B-/C-SKUs follow as cadence improves. [4]
- BOPIS cancel rate: Should trend down quickly; “item not found” cancels drop first.
- Recount labor: Track minutes spent recounting—expect week-over-week reduction.
- OOS & substitutions: By store/category, especially during promos. [1]
ROI sketch (example)
One store does 60 BOPIS/day with 6% cancels (≈3–4 orders). If AOV is $65 and you claw back just half, that’s ~$100–130/day per store in recovered revenue. Over 100 stores, you’re at $10–13K/day—before labor savings.
Light, real-world patterns (you can deploy in weeks)
- Backroom-first pilot: Scan backroom inbound and promo endcaps daily to fix a disproportionate share of phantom inventory.
- Confidence-gated BOPIS: Promise only when confidence ≥ threshold; otherwise “call store to confirm” or ship-to-store.
- Promo guardrails: During promo weeks, prefer observed counts and raise exception sensitivity.
- Low-code fronts: Store-safe PWAs (scan → reconcile → write-back) in front of legacy POS/WMS.
Tech you already own (and how to use it)
- Scanning: iOS/Android camera or sled scanners; optional RFID sweeps in tagged categories. [5]
- Data movement: REST or SFTP nightly batches if that’s what POS/WMS supports.
- Observability: Looker/Power BI tracking accuracy, cancels, recount minutes, top exception SKUs.
- Governance: Immutable logs of adjustments (who/when/why) for audit.
What this is not
- Not a new ERP.
- Not a multi-year migration.
- Not “AI guesses.” It’s operational telemetry + deterministic rules.
Takeaway
You don’t need a platform overhaul to fix the thing customers feel first: “Is it really in stock?” Treat inventory as a continuous data pipeline: scan often, reconcile automatically, write back clean numbers nightly. Reliability at the shelf beats a new ERP on a slide.
Sources & further reading
- FMI/GMA — A Collaborative Approach to Improve On-Shelf Availability — PDF
- Supply & Demand Chain Executive — Phantom inventory drives OOS — Article
- Wiser Commerce — Inventory distortion cost summary — Article
- RFID Arena — How RFID improves retail inventory accuracy — Article
- GS1 — EPC/RFID standards & guidance — Portal